📅 The 3 Phases of Event Communication
The success of a professional event relies on communication structured in three distinct phases: before, during, and after the event.
🚀 Phase 1: Before the Event (D-90 to D-1)
Main Objectives:
- Create anticipation and excitement
- Maximize registrations
- Engage potential participants
Key Actions:
- D-90: Official announcement, event page creation
- D-60: Program reveal, speaker announcements
- D-30: Reminder campaigns, testimonials, early bird
- D-7: Reminders, practical information, participant preparation
📱 Phase 2: During the Event (D-Day)
Main Objectives:
- Amplify reach in real-time
- Engage both present and remote community
- Create authentic content
Key Actions:
- Live-tweet and real-time stories
- Photos and videos of highlights
- Encourage sharing with personalized visuals (Shary.Events!)
- Share participant publications
🔄 Phase 3: After the Event (D+1 to D+30)
Main Objectives:
- Capitalize on the momentum created
- Retain participants
- Prepare for the next edition
Key Actions:
- Thank-you messages and event summary
- Share replays and content
- Satisfaction survey
- Announce future dates
🚀 Structure Your Communication with Shary.Events
Facilitate participant sharing on social networks with personalized professional visuals.
Create My Free Account✅ Conclusion
Successful digital communication requires rigorous planning and consistent execution across all three phases. Tools like Shary.Events help naturally amplify your message by turning each participant into a communication relay.